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Joseph Goebbels was the mastermind who crafted the ongoing propaganda campaign that was indispensable in selling Adolf Hitler, the Nazi Party (NSDAP), the Nazi regime, and Nazi war aims to the German people. He was born in the Rhenish town of Rheydt, the son of a factory clerk. Highly intelligent, Goebbels earned a doctorate in philology from Heidelberg University in 1922, having been exempted from World War I service because of a clubfoot. Goebbels had literary and journalistic aspirations, but, much as Hitler had been frustrated in his youthful aspiration to become an artist, Goebbels found no market for his works. After he befriended a group of early Nazis in 1924, Goebbels drifted into National Socialist politics, and when it was discovered that he was a talented public speaker, he was named gauleiter (district leader) of the Nazi Party in Elberfeld, where he was given the job of editing the biweekly National Socialist magazine.

The Nazi Party was, understandably, poorly supplied with intellectuals and writers of ability. Although the dark-featured, clubfooted Goebbels hardly fit the "Aryan" Nazi mold, he rose quickly within the party, and Hitler appointed him gauleiter of Berlin in 1926. This was an important assignment, since the party, having established itself in Bavaria, had no real presence in the capital. Goebbels rapidly built up the Nazi organization in Berlin while expanding his journalistic career on behalf of the party by editing a new magazine, Der Angriff ("the Assault"). In 1928, Hitler recognized his prodigious abilities as a communicator by appointing Goebbels propaganda director for the party. Goebbels set to work not merely to promote the Nazi political agenda, but to create around Hitler a powerful cult of personality, which imbued Hitler with the "Fuhrer myth," transforming his image into that of a combination savior, messiah, and infallible leader. Goebbels's propaganda program went far beyond the printed page. He developed speeches and radio broadcasts, and he orchestrated and choreographed vast ritualistic party convocations, demonstrations, rallies, and celebrations. It was Goebbels who introduced the universal Nazi salute and salutation, "Heil Hitler!" No person other than Hitler himself was more responsible for the creation of the Fuhrer's public persona. . .

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