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Communication & Media Custom Essays samples
Free English Essays, Online Custom Papers, College Research Papers, Original Custom Term Papers, Custom-Written Essays, Book Reports, College Essays, Case Studies
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|  Risk Communication |
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| When a newspaper reporter writes a story about a chemical spill or a radiation leak, he is engaging in risk communication. When a television reporter does a story on a new wonder drug like Prozac, she is also involved in risk communication. When a magazine journalist produces an article about acid rain, she is writing about risks. When a television or theatrical movie depicts a family dealing with a disease, it is communicating information about risks. And when a journalist writes a story about a disaster like the Los Angeles earthquake or an act of terrorism like the Oklahoma City bombing, he is also dealing in risk communication.
In sum, risk communication occurs whenever the news or entertainment media depict dangers--potential, imminent, or existing--that could place at least some readers or viewers in a health risk. That risk could be to the physical, emotional, or mental state of the individual digesting the reports of these events.
These dangers run the gamut of personal health problems, public health concerns (such as the spread of AIDS), environmental concerns (such as the deteriorating ozone layer), and accidents involving hazardous materials. But risk communication can also extend beyond these boundaries to stories or shows about natural disasters, acts of terrorism, or impending weather crises, or depictions about such mental, nervous, or emotional problems as schizophrenia or autism. |
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