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The most meager bathing suit yet, the bikini was exhibited for the first time by a French fashion model at a Parisian poolside fashion show, but the European fashion would not become popular on American beaches for at least a decade.

Separately but nearly simultaneously, two daring French fashion designers released the tiny two-piece bathing suit that would become known as the bikini. During the summer of 1946, Jacques Heim, a couturier, designed a style of swimwear to be sold in his beach shop in Cannes. He called his new style the Atome because of its minuscule size and advertised it with a skywriting plane that spelled out his slogan "Atome - the world's smallest bathing suit" in the sky over the crowded beaches in the south of France. This daring new beach attire began, then, as a very localized phenomenon, but it was not destined to remain that way for long.

Just three weeks later, Louis Reard, a mechanical engineer turned swimwear designer, hired his own skywriting aircraft in order to advertise his newest creation to sun worshipers basking along the same stretch of the French Riviera. With Reard's slogan, "Bikini - smaller than the smallest bathing suit in the world," the tiny swimsuit was given the name by which it would soon be known throughout the world.

Although two-piece swimwear that exposed a little bit of the midriff was nothing new and had been seen on the beaches and in Hollywood since the mid-1930's, no swimsuit had come close to revealing as much female flesh as Reard's bikini. Seen for the first time at a poolside fashion show at the Piscine Molitor in Paris on July 5, 1946, the bikini caused a shock wave, especially among the American reporters who covered the fashion show for The International Herald Tribune. That paper alone ran nine bylined stories on the bikini, thus introducing the concept of the tiny bathing suit to the American public with a definite undertone of amused disapproval. The lead story was written by bureau chief Tex O'Reilly, who reported that "all of a sudden, a blonde named Micheline Bernardini ambles out in what any dern fool could see was the smallest bathing suit in the world."

When arranging for his bikini to be displayed in the fashion show, Reard had difficulty finding someone willing to exhibit his creation. Not one of the traditional French fashion models would consent to wear this first bikini, which exposed the wearer's navel, back, and upper thigh. Consequently, Micheline Bernardini, a blond striptease dancer, was hired to parade around the pool in Reard's swimwear. . .

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