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"Americans are the best entertained and quite likely the least well- informed people in the Western world" (Postman 106). One consumes and conceives information differently from news set out in print and news elicited in television. Information in print is sequential; meaning that it is confined to one time and place without any break or interruption. On television, information is simultaneous; information is grouped with pictures that last for several seconds following one another. Facts are composed in print whereas on television, it is improvised. One receives the directive from the eyes when reading a newspaper, while the ear acquires news from the television. One must be active when reading the newspaper, while the person obtaining information from the television remains reactive. News in print is complete, whereas television news remains incomplete and time constrained.

Finally, journalist's present news on prints under a self-expression format; they give analysis in editorials. Television news anchor work on group therapy; "Like television commercials, image politics is a form of therapy, which is why so much of it is charm, good looks, celebrity and personal disclosure" (Postman 135). Neil Postman, another well-known media analyst, argues that cosmetics have replaced ideology when politics is depicted through the media. The twenty-seventh president of the United States was Howard Taft, a double-chinned, overweight politician. Back in those days, Taft was not exposed to visual images channeled through the media, however if Taft was a candidate running for presidency in today's world "The grossness of a three-hundred-pound image, even a talking one, would easily overwhelm any logical or spiritual subtleties conveyed by speech" (Postman 7).

Postman postulates that the American people are only concerned with the appealing pictorials elicited by television while the interpretation of words are distracted; television news is a format for entertainment, not for education or catharsis. The medium of a message is important insofar as the meaning of a message can change depending on what word is emphasized. "For any medium has the power of imposing its own assumption on the unwary" (McLuhan 30). . . 

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