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|  The Television Industries: Broadcast, Cable, and Satellite |
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| Television often plays an important role in introducing American children to new ideas and developing common worldviews, and has generally been through the mass media that most Americans develop a national and global awareness.
Many shows are broadcast over the entire U.S., delivered to the home via the air or by cable and thus have an influence on a very large set of the population, as 99 percent of all American households have at least one television and the majority of households have more than one.
In the United States, the TV broadcast industry can be divided into two distinctive sectors: local TV stations and national TV networks.
Strictly speaking, TV stations are local in nature. There are thousands of stations in the United States; each station holds a license from the Federal Communications Commission (FCC) to use a specific channel in a designated area to broadcast TV programs. The stations' programs come from three sources in most cases: in-house production (local programs), syndication (independently acquired programs), and, most importantly at most stations, TV networks. For commercial stations, revenue is based on local advertising and network compensation (a fee received from a network in exchange for airing the network's programs and advertisements). For non-commercial stations, income is from donations, sponsorships, and government grants. |
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