Spin Essay

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Spin can be interpreted historically as a form of information management that seeks to manipulate public opinion through the selective presentation of the news or facts or data. The term itself, however, is understood largely as a modern concept related to contemporary forms of media. Spin can be either positive or negative and may be used to either persuade or dissuade the public. Spin also can be understood as a form of rhetoric or propaganda, especially when government controlled media present only positive news about the regime and suppress any negative stories. Among the most widely practiced forms of spin is cherry-picking—the presentation of only those facts or figures that support one’s position. With increases in number and availability of news and information outlets in the late twentieth century to early twenty-first century, spin took a subtle form and involved the use of techniques such as double-speak—language that seemed to indicate the opposite of its actual meaning. In addition, political or media entities may package information in a manner that disguises its true meaning or impact. For instance, several positive news items might be released at the same time as negative news in an effort to have the public or the media emphasize the positive features. Another tactic is the release of negative information during periods when there is likely to be less media scrutiny, such as on weekends or holidays.

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