Psephology is the quantitative analysis of elections and balloting. Psephology is Greek for “pebble” and refers to the stones used in ancient Athens to indicate voter preferences. British political scientists and election commentators, R. B. McCallum and Robert McKenzie popularized the term in the 1950s. Psephology uses voting records, polling data, finance records, and other primary data and records to analyze voting patterns and voter preferences. It attempts to explain swings in voter preferences, variations in electoral turnout, and demographic voting trends. Psephology research can be used to explain past or contemporary voting results or to develop predictive theories for … Continue reading Psephology Essay