Morocco Essay

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Morocco is one of the fastest-growing emerging markets  in Africa. It is rapidly expanding, developing, and  opening  up  opportunities for businesses. Morocco is strategically located in northwest  Africa and is less than  15 km. away from Spain. It boasts a range of climates and geographical features from Atlantic  and  Mediterranean coastal  lands  on  the north  and  west through  the  Atlas Mountains  and fertile  valleys in  the  heartland  and  continuing  on to the Sahara Desert in the south  and east. Arabic is Morocco’s official language, but French is widely spoken in business contexts.

Since its independence  from France in 1956, political reforms  have resulted  in the  establishment  of a bicameral legislature in 1997: the Chamber of Counselors  and  the  Chamber   of  Representatives.  King Mohammad  VI has been the king of Morocco  since 1999 and has provided a strategic vision for the development  of the  country—socially and  commercially. For example, Morocco  is following the social trends of the West, such as equal rights for women. Commercially,  government   policies  and  business  practices have joined forces to become competitive in the global marketplace.

Current Economic Development

In 2004 Morocco and the United States signed a free trade agreement to develop commercial links between the countries.  As a result, an increasing  number  of businesspeople began to capitalize on the agreement. Soon, Morocco received the attention of tourists. Now the government  plans—through  the implementation of the strategic plan called Vision 2010—to create jobs and increase tourism to boost the economy. This strategic plan is designed to develop vacation property and to encourage  the growth  of Morocco’s tourism industry, among others. Under the plan, the government hopes to create 600,000 new jobs and reach 10 million visitors in 2010. In fact, since the launch of the plan in 2001, more than 20,000 new hotel beds have already been created  and thousands  more are to be renovated. It is expected that by 2010, Morocco will have more than 250,000 hotel beds, including 180,000 located in and around the cities.

Similarly, the popularity of the Moroccan property market has increased significantly in the last few years due to its low price and high demand. Property investors,  however,  need  to  conduct  thorough  due  diligence on all possible real estate purchases  to ensure that  they are legitimate  before proceeding,  because property  developers  may be so eager to cash in on Morocco’s promising  market  that  they may not follow all the necessary regulations or have the required government permissions.

The new favorable political environment has made the climate conducive to conducting businesses, resulting  in massive foreign direct  investment  such as development of hotels, high-rise buildings, offices, and  airports,  among  others.  Furthermore,  building a tunnel  between  Spain and Tangiers  is also on the horizon. Morocco  is poised to become the Dubai of north Africa in the next five years.

Future Economic Development

Morocco’s proximity to Spain and relatively high proportion  of university graduates who have knowledge of French  as a second  language gives Morocco  the potential for becoming a powerful offshore center for French and Spanish-speaking  countries.  Partnering with a leading provider of outsourcing  services may help in this regard, as it reduces costs and improves business  performance   significantly.  It  is  expected that  from  2003 to  2018, business  process  off-shoring in Morocco could add 0.3 percent annually to its GDP growth, reduce its international trade deficit by around 35 percent, and create a total of some 100,000 new jobs. Morocco’s unique educated workforce and its geographical position  make it an ideal center  for services,  manufacturing,   distribution,   call  centers, and an array of information  technology (IT) services reaching  the  European   Union;  west,  central,  and north  Africa;  the  Middle East;  and eastern  Europe.

However, Morocco’s need for industrial development is immediate.  Without  a proactive  industrial-development policy, it is likely that Morocco’s employment level will stagnate, its trade deficit will increase, and its economy will grow less than half the expected rate.


  1. Jamil   Abun-Nasr,   A  History  of  the Maghrib in the Islamic Period (Cambridge University Press, 1987);
  2. Commercial Site  Development  Services  (CSDS),  (cited  March  2009);
  3. Carl Dawson, EU Integration With North Africa: Trade Negotiations and Democracy Deficits in Morocco (Tauris  Academic  Studies, 2008);
  4. Mark Gottfredson, Rudy Puryear, and Stephen Phillips, “Strategic Sourcing From Peripheral to Core,” Harvard  Business Review (v.83/2, 2005);
  5. Dorothy Kavanaugh, Morocco (Mason Crest  Publishers,  2008);
  6. Marina Ottaway and  Julia Choucair-Vizoso,  Beyond the Facade: Political Reform in the Arab World (Carnegie Endowment for  International Peace, 2008);
  7. Khalid Sekkat, Competition and Efficiency in the Arab World (Palgrave Macmillan, 2008);
  8. Mourad Taoufiki, Amine  Tazi-Riffi, and  Jonathan Tétrault, “Morocco’s Offshoring Advantage,” McKinsey Quarterly (v.4/1–3, 2005);
  9. Cali Zimmerman,  “Property in Morocco:  An Emerging  Market,”  Nuwire  Investor, (cited March 2009).

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